The Natural Selection program on the TVC channel is aimed at helping consumers choose high-quality and safe products.
An independent analysis using the Roscontrol laboratory method determines the compliance of products with established standards, and blind testing by the studio guests reveals the most appealing and tasty product.
At the end of the program a winner is announced, which is the product that both fully meets the specified requirements and is chosen by the guests.
Setra iodized sea salt was recognized as the winner out of the 5 most popular salt brands in the independent Natural Selection program.
The official Roscontrol analysis conducted for the program confirmed the high quality of Setra salt and its full compliance with specific standards. The independent studio guests voted Setra as the most delicious product among salt brands.
The full version of the program video streamed on November 8, 2017 is available on the official TVC website.
We are thanking the independent program experts for acknowledging the genuine quality of Setra salt!
